intelligent graphic design for print and screen

Making your video work on YouTube

The two questions that I get asked more than any others with regard to online videos is 'how can we increase the number of views on YouTube and how can we make it go viral?’

When you consider that on average a hundred hours of video material is added to the YouTube platform every minute you can start to appreciate that It is pretty much impossible to gauge wether a video will be a success. However by following some basic ground rules and procedures when producing and uploading to YouTube you can certainly better the chances of success.

1 – You've heard it before, but more than ever where video is concerned, content is king!

To obtain a substantial amount of views, make sure your content is at the very least engaging, entertaining or informative and crucially, 'shareable', Creating great content is the key component to successfully optimising your video. Without that, it is almost impossible to naturally generate good views and drive traffic to your video.

2 – Make use of the tools provided by YouTube for channels.

Your channel is created when you upload your first video. Using the analytics provided by YouTube allows you to identify where your viewers are being drawn from. Successful videos are viewed from many sources; direct views, external websites (embedded code), YouTube guide, external website link, YouTube search, YouTube suggested video, YouTube channel page, Google search, other search engines, YouTube advertising.

Google Trends is a useful tool to identify the relevant non-brand keywords that will help drive the most traffic possible to your video. It provides insights into what users are searching for on YouTube with options to source your suggestions from keywords, another YouTube video, or a diverse array of demographic information.

The better the content the more likely it is that other popular websites will share it. Being aware of trends while creating your video is another helpful strategy, if viewers are searching for a trend, they might just find you.

3 – Tagging and Titles

Tagging is essential; titles and tags are a major factor in making your videos more discoverable.

As things stand YouTube has no way of understanding video content, so linking your video with text is vital for you to rank for specific search keywords.

Predictably, because of the unethical but common practice of buying fake views, YouTube doesn't prioritise videos by the number of views for the front page feature. YouTube values 'watch time.'

Watch time is how long a viewer stays to watch your video. Users who arrive at your video via a misleading tag or title won't stay very long which in its turn has a negative rank effect on your channel and video.

4 – Closed-Captioning

Whilst tags and titles play an important role in indexing they are not the only methods for associating text to videos. Transcribing and uploading closed-caption files for all videos can also help optimisation efforts.

A transcribed video often ranks higher because it allows access to information in multiple formats.
You can upload transcript file to YouTube and use the tools there to have it incorporated into an uploaded video format.

5 – Annotations

On-screen graphics used at the end of or even during a video presentation can include brand logos, a call to action, what's coming up next or urls. Using annotations can help retain viewers on the page and also encourage return visits to YouTube. Ideally they should be placed in an unobtrusive section of the video with the best position being around the perimeter of the screen.

Using the YouTube 'Channel Trailer' allows a selected video play when a non-subscriber lands on a Channel page. It is an ideal opportunity to showcase a brand and why a viewer should subscribe and watch other videos on your channel page.

6 – Playlist URLs

Ensuring that videos are a part of a playlist can vastly improve your watch time. At the end of each playlist video, YouTube will automatically play the next video in the list. This will help increase your time-on-page and time-on-site metrics. If you have multiple videos you are looking to promote on social media platforms, make sure to share the complete playlist URL rather than the single video URL.

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TBK Design - some points of interest

TBK Design - some points of interest


Making your video work on YouTube

Identifying and fixing 'spammy pages' on a compromised website


image of the day

picture of the day

The daily photograph, graphic or illustration posted here are images that made us stop, look and think. In some cases the images influenced us and our design work. copyright status: PD

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TBK Design - some points of interest

TBK Design - some points of interest

Making your video work on YouTube
May 12th, 2014
The two questions that I get asked more than any others with regard to online videos is 'how can we increase the number of views on YouTube and how can we make it go viral?’

Identifying and fixing 'spammy pages' on a compromised website
April 22nd, 2014
Surprising as it may seem, it can sometimes be difficult to know if your website has been hacked – it is often not until a third party notifies the webmaster that the site has is behaving malevolently that you are alerted to a problem. In this article we look at how to identify if your website has been hacked with spam pages.